Hector Berra participated for the first time
in the traditional exhibition of Palermo.
At that time, he designed and built
a realistic gigantic model
of the new Massey Ferguson Tractor.
Inside this tractor stood the Auditorium, precisely in the engine space, where an Audiovisual Performance was projected.
The tractor was 13 meters high
and weighed 12 tons.
It was the most awarded Stand
in the Exhibition’s history.
Hector Berra would then win the exhibitions’ Grand Prize for three consecutive years, with stands made for YPF, Saab - Scania and Ford.