This Inaugural Show of the Under 20 Soccer World Cup Championship,
held in 2001 at the Velez Sarsfield’s Stadium and televised to 90 countries,
combined large LED screens with artists on stage.
Starring recognized folk artists: like Soledad Pastoruti, Jairo, Juan Carlos Baglietto, Lito Vitale, Juan Carlos Copes,
Coqui and Pajarín Saavedra, Walter Rios and, on the field there were over 400 gymnasts. That’s how we chose to show the world about Argentine natural beauty. By integrating the images with the rhythms, dances and most representative local songs.